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Proudly Canadian

For Canadians by Canadians, we’re a company that imagines bigger and better things, which inspires us to think innovatively, evolve, and adapt. Our passion and desire to make a difference is evident in everything we do.

By focusing on our customers first, we’ve become one of this country’s leading and most trusted property and casualty insurance companies.

Learn about our past, present, and future

145 years
in the making

Founded in 1871, we’ve been protecting Canadians’ homes, cars, businesses, and farms for a long time now. Because our customers are at the centre of everything we do, we make one simple promise: We'll be there for you when you need us most.

With a 89% customer satisfaction score in post-claim surveys, we’re proud of our reputation as an insurance partner Canadians can count on to protect what matters most — at home, at work, and on the road.

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We're guided by our values

With our company values pointing us in the right direction, we know we’re equipped to do the right thing. It’s the reason our people feel empowered to make decisions that can be real difference-makers for our customers.


  • We have bold aspirations and set ambitious goals
  • We are results driven
  • We make thoughtful plans and execute them with intensity
  • We take smart, measured risks
  • We are unwavering in our integrity
  • We go above and beyond to proactively deliver on customer needs
  • We are accountable for our commitments and follow-through
  • We think innovatively to find simple, win/win solutions
  • We set the pace and adapt quickly to change
  • We partner with our brokers and others to deliver strong customer value
  • We work hard to make teamwork work
  • We recognize high-performance and celebrate progress
  • We care about and respect each other
  • We learn from each other and our experiences to improve every day
  • We value diversity in people and ideas
  • We believe in giving back to the communities we serve

Voted Best in class

P&C Insurer of the year

As P&C Insurer of the Year, we’re honoured to be recognized for our bold strategy and amazing people. We’re recalibrating the company for what customers, brokers, and the market demand, and this award acknowledges that we’re making all the right moves in an industry on the cusp of change.

Get ready for the future, with us.

Recent news

Economical Insurance calls third and final meeting on demutualization

Economical Insurance has called the third and final special meeting on its demutualization.
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Link to results for: Demutualization

Economical Insurance reports Fourth Quarter and Full Year 2020 financial results

Economical Insurance today announced consolidated financial results for the three months and full year ended December 31, 2020.
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Link to results for: Finance

Economical Insurance provides increased access for Canadians for a free mental health support program,...

Economical Insurance is proud to help Canadians by donating $100,000 to the Canadian Mental Health Association in support of their BounceBack program.
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Link to results for: Corporate