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Proudly Canadian

For Canadians by Canadians, we’re a company that imagines bigger and better things, which inspires us to think innovatively, evolve, and adapt. Our passion and desire to make a difference is evident in everything we do.

By focusing on our customers first, we’ve become one of this country’s leading and most trusted property and casualty insurance companies.

Learn about our past, present, and future

145 years
in the making

Founded in 1871, we’ve been protecting Canadians’ homes, cars, businesses, and farms for a long time now. Because our customers are at the centre of everything we do, we make one simple promise: We'll be there for you when you need us most.

With a 93% customer satisfaction score in post-claim surveys, we’re proud of our reputation as an insurance partner Canadians can count on to protect what matters most — at home, at work, and on the road.

Learn about your insurance options

We're guided by our values

With our company values pointing us in the right direction, we know we’re equipped to do the right thing. It’s the reason our people feel empowered to make decisions that can be real difference-makers for our customers.


P&C Insurer of the year

As P&C Insurer of the Year, we’re honoured to be recognized for our bold strategy and amazing people. We’re recalibrating the company for what customers, brokers, and the market demand, and this award acknowledges that we’re making all the right moves in an industry on the cusp of change.

Get ready for the future, with us.

Recent news

Steve McDonald of St. Albert wins 2017 Toyota Tacoma in Select Sweepstakes

EDMONTON, AB, March 8, 2017 — Some premonitions really do come true. Steve McDonald, a realtor with RE/MAX North Edmonton, believed he was going to be a winner in the Select Sweepstakes.
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Economical commits $110,500 to the fight against cancer

WATERLOO, ON, March 2, 2017 — Today, more than 60 per cent of Canadians diagnosed with cancer will survive compared with only 25 per cent in the 1940s. While tremendous progress is being made against the disease, overall cancer cases are increasing because...
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Economical and Petline hold National Cupcake Day fundraisers for local animal shelters

WATERLOO, ON, February 28, 2017 — Pet loving employees at a dozen Economical and Petline offices from Halifax to Vancouver baked and sold cupcakes, raising nearly $7,000 for local SPCAs and humane societies that provide safe spaces for animals in communities...
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