Employee and broker-driven campaign, Choose Your Charity, supports communities in need
WATERLOO, ON, June 16, 2020 — Economical Insurance is proud to announce that it will be granting donations to 13 community-based organizations in areas neighbouring Economical offices across the country, through an employee and broker-driven Choose Your Charity.
Normal life – along with significant portions of the Canadian economy – has been significantly disrupted due to the coronavirus pandemic and a shifting societal landscape. For many Canadians, the services provided by the not-for-profit sector and community-driven organizations have become more essential than ever. The impact of COVID-19 requires additional funds to assist with health care and mental health supports. The Choose Your Charity program may also provide assistance for organizations that are furthering anti-racism causes or unique needs that have resulted from the hardships of 2020.
“Our Choose Your Charity campaign is focused on supporting registered charities whose needs have increased or been neglected, and whose mandates have a positive community impact,” said David Bradfield, Vice-President, Marketing and Communication at Economical Insurance. “This campaign empowers our employees and our broker partners to nominate and advocate for the needs they believe are the most significant in their community.”
Employees and broker partners of Economical will be able to nominate and vote for charitable organizations from coast-to-coast between now and late June to determine which final charities will receive a combined donation of $200,000.
In response to the present and growing needs of surrounding communities, Economical Insurance has already taken action to pivot its corporate social responsibility (CSR) planning for 2020. Over the last few months, Economical has:
“As the COVID-19 pandemic continues, it’s crucial to acknowledge that the world is changing in other ways. Thousands of protesters have recently taken to the streets – and to social media – in a show of solidarity with the anti-black racism movement,” said Bradfield. “Choose Your Charity is intended to provide diverse support to assist any organization in need.”
The nomination period of Choose Your Charity is now open for the employees and broker-partners of Economical. As a proud supporter of Canadian charities and causes that directly protect the safety and security, youth and education, and health and wellness of Canadians — Economical remains focused on driving true change for Canadians through community funding.
Economical will announce the selected charities in the weeks to come.
About Economical Insurance
Economical Mutual Insurance Company ("Economical" or "Economical Insurance", which includes its subsidiaries where the context so requires) is a leading property and casualty insurer in Canada, with approximately $2.6 billion in annualized gross written premiums, based on the quarter ending March 31, 2020, and over $5.8 billion in assets as at March 31, 2020. Economical is a Canadian-owned and operated company that services the insurance needs of more than one million customers.
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