WATERLOO, ON, December 12, 2018 — This season of giving, Economical employees have selected 13 community-based organizations to receive $2,500 each. The Choose Your Charity program has granted $157,500 since its inception, including this year’s total of $32,500, to causes that drive change in the communities where Economical employees live and work.

Choose Your Charity empowers employees from the Economical family of companies in 13 locations to give back to their communities, by nominating deserving local charities that advance the organization’s overall giving strategy. Employees then vote on a short list to determine which organizations receive donations, which are delivered this month. Economical’s giving strategy focuses on safety and security, youth and education, and health and wellness. It is brought to life through employee donations and volunteering, collaboration with brokers to support their communities, and major partnerships with organizations like The Canadian Red Cross, Junior Achievement Canada, Parachute Canada, and the Canadian Cancer Society.  

“Economical’s Choose Your Charity campaign shows that we’re stronger together when our employees give back to the communities supporting our brokers and customers,” said Brigid Pelino, SVP and Chief Human Resources Officer. “Each and every organization impacted through this annual campaign is making a difference in their community, and it’s an honour to contribute to their vital work.”

Honouring Heritage

With Kitchener-Waterloo as home base for Economical’s head office for the past 147 years, head office employees show their dedication to the region by annually selecting two local organizations to support through this campaign.

2018 Recipients





BC Children’s Hospital Foundation



Second Chance Animal Rescue Society



Kids Cancer Care Foundation of Alberta



Canadian Mental Health Association,

Manitoba and Winnipeg Children’s Rehabilitation Foundation




Ronald McDonald House Charities Southwestern Ontario



Children’s Wish Foundation



Nutrition for Learning



The Humane Society of Kitchener Waterloo & Stratford Perth



SickKids Foundation



Children’s Wish Foundation



Ottawa Food Bank



Société Canadienne du cancer



Hope for Wildlife Society


Through programs like Choose Your Charity, Economical continues to pursue opportunities that empower employees to support their communities.

About Economical Insurance

Founded in 1871, Economical Insurance is one of Canada’s leading property and casualty insurers, with more than $2.3 billion in annualized premium volume and approximately $5.7 billion in assets as at September 30, 2018. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Sonnet, Petsecure, Economical Financial, and Family Insurance Solutions.

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