Meet our leadership team

Innes leads our Legal and Strategy teams. He firmly stands behind our mission, vision, and values as he helps steer Economical in the right direction, committed to keeping the conversation focused on what matters for our company and our future.

Innes began his career with a Bachelor of Science from Western University and a law degree from Queens. He gained strategic knowledge, industry experience, and mergers and acquisitions expertise in the heart of Toronto’s financial district, and is especially proud of his work in leading Economical toward a successful demutualization.

Innes is energized by the spirit of renewal at Economical, and is inspired by how innovation is spreading throughout the company. He keeps our lofty goals in mind as he guides the organization on the path to success.

With a strong background in digital innovation and a focus on customer experience, Roger is no stranger to effecting positive change for consumers — and results for the companies that serve them. From his experience evolving digital innovation at autoTRADER to leading Ancestry.ca to launching the Globe & Mail Report on Business online, Roger has a passion for driving success.

Roger has an MBA from the Rotman School of Business and an undergraduate business degree from Wilfrid Laurier University.

As a self-identified “educated optimist,” he’s enthusiastic about the opportunity to establish Sonnet as the leading digital insurer in Canada, driving industry innovation and delivering value to Economical.

As a 30-year veteran in the property and casualty industry, Linda brings her best every day knowing that success comes from hard work. As the leader of a team of actuaries who monitor and maintain the financial strength and stability of Economical, she firmly believes that challenges can always be conquered.

Linda has a Bachelor of Science degree from the University of Toronto and is a Fellow of the Canadian Institute of Actuaries, Chartered Secretaries of Canada, and Casualty Actuarial Society.

Consistently answering to the reality of the ever-changing insurance industry is something that Linda and her team thrive on. She encourages her team to incorporate our vision and values every day to manage risk and forecasting, and to ensure our reserves can pay claims today — and 20 years down the road.

With more than 25 years of senior leadership experience, Alice is the driving force behind implementing leading-edge technologies at Economical. She’s excited about our bold vision and is passionate about embracing new innovations and processes that will take Economical to the next level.

Alice has an MBA from the John Molson School of Business at Concordia University and was recognized twice as one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network.

Alice and her team take our values to heart. Having delivered a best-in-class digital experience for Canadians through Sonnet, they're working hard to replace a number of complex broker systems — transforming the way we work, and supporting long-term growth opportunities for our broker partners.

Striving for simplicity is a goal that has driven Paul to find the most effective solutions for customers and business partners alike. As the leader of our personal lines division, he has made it a mission to give our broker network a streamlined experience to navigate the complexities of insurance with ease.

An accomplished and energetic executive with experience leading national initiatives, managing business operations, and co-ordinating competing stakeholder interests, Paul has held several senior positions within the insurance industry. He is especially skilled at product and distribution strategy, leading large-scale projects in business transformation and integration, and client segmentation.

Paul holds an Executive MBA in Strategy and Operations from the joint Kellogg-Schulich Schools of Business, a Bachelor of Laws degree (LL.B) from Dalhousie University, and a Bachelor of Arts (Hons) degree from Queen’s University. He has also completed post-graduate work in Canadian Risk Management at the University of Toronto, a Masters Certificate in Six Sigma (Black Belt) from York University, and has a Chartered Director designation from The Directors College. 

Liam McFarlane brings extensive actuarial expertise to Economical at a pivotal stage of growth and change for the company. Prior to joining our executive leadership team, he was a Partner at Ernst & Young LLP in Toronto, where he led their Canadian actuarial practice. For more than ten years in that role, he worked in audit and consulting capacities for financial institutions, corporations, and insurers, including Economical. Liam also held key executive positions at Dion Durrell + Associates Inc., Dominion of Canada General Insurance Company, and helped to establish the actuarial function at The Co-operators General Insurance Company. Between his service on various high-profile advisory committees, such as the Canadian Institute of Actuaries, and his dedication to making insurance better, Liam contributes significantly to both Economical and the entire actuarial profession.

Phil leads our Finance, Corporate Development, Investments, Procurement, Corporate Services and Reinsurance teams. He provides critical support for a range of strategic initiatives, including demutualization and the significant investment we're making in our infrastructure and distribution platforms. He continues to lead efforts to enhance Economical's public company readiness and the development of our mergers and acquisition strategy and associated investments. He actively manages a number of key external stakeholder relationships, including financial advisors, regulatory bodies, and rating agencies.

Backed by years of experience at some of Canada’s most respected brands, Brigid is passionate about the power of engaged employees to grow a company and drive business results. She believes in acknowledging the person, not just the employee, as well as making work meaningful and inspiring — which is clear to see from her extensive track record of creating enviable corporate cultures within highly successful organizations.

Brigid brings extensive experience in leading human resources and talent strategy to Economical. Her time at other iconic Canadian companies such as WestJet, Tim Hortons, Canadian Tire, and High Liner Foods informs Brigid’s approach of nurturing customer-centric employees, and cultivating a culture of trust and care. She is a strong proponent of feedback and acknowledging people’s hard work, knowing that supported teams are the most successful teams.

Brigid holds an Honours Bachelor of Arts in Commerce and Economics, as well as a master’s degree in Industrial Relations, both from the University of Toronto. A proud mother of three, she’s inspired by nature, great leadership, and her parents’ example of grit and determination. Striking a balance of working hard while also making time to celebrate success, Brigid believes in taking her work seriously, but also taking time to enjoy life as an avid traveler.

Hans leads our dynamic Claims team of more than 600 professionals across Canada in auto, property, and casualty claims adjusting, appraising, litigation, salvage, subrogation, third party sourcing, vendor management, and fraud investigation. Under his leadership, the team is committed to enhancing the customer experience, improving indemnity management, and strengthening operational effectiveness.

Hans brings more than two decades of senior leadership experience to our organization, with specialties in business planning and forecasting, financial reporting, strategic project support, performance optimization, acquisition integration, and operations. 

After joining Economical as Vice-President, Finance in 2014, he contributed to several important initiatives such as the launch of our digital direct-to-consumer brand, Sonnet, and the rollout of our broker offering, Vyne.

Prior to his role here, Hans held senior leadership positions in finance with Ernst & Young and ATS Automation.

Hans has a Bachelor of Business Administration from Wilfrid Laurier University, as well as
CPA and CA designations through CPA Canada, a CFO designation from Queen’s University, and a CFA designation from the CFA Institute.

Tom drives our broker distribution strategy across Canada, which includes leading the corporate marketing, corporate communications, and national sales and distribution teams to identify growth and innovation opportunities focused on strengthening and expanding the broker business. For Tom, it’s all about taking our combined experience and knowledge to a whole new level of success.

Tom holds an MBA from the Schulich School of Business, and an Honours Bachelor of Science degree from Western University. He’s a Chartered Insurance Professional, and he has served several years on the Governing Council of the Insurance Institute of Ontario, including in the role of President. 

Known as our road warrior, Tom is always on the go, building strong relationships with our broker partners, employees, and customers across Canada. With over 25 years’ experience in senior leadership roles within insurance, including underwriting, marketing, sales, claims, and operations management, Tom attributes his drive and enthusiasm to having the opportunity to work with a talented group of teammates as we grow Economical into the leading Canadian P&C insurer of the future.

Fabian believes success starts with having a passion to deliver a great experience every time our customers and brokers interact with us. He’s eager to work with our broker partners to provide compelling solutions and outstanding service for the long-term benefit and success of our commercial customers.

Fabian holds an Executive MBA from the Rotman School of Management at the University of Toronto, as well as a Federal Degree in Economics and Business Administration from the Business School of Zurich. Having held senior leadership positions in insurance and financial services in Canada, the US, and Europe, he has gained a deep understanding of both the Canadian and international insurance marketplace.

Fabian is well known for his ability to develop close and trusted working relationships with brokers and customers — skills he enjoys putting to work while continuing to build a best-in-class team for our commercial insurance business.